News & Views
Leading Sport and Entertainment Duo join MSQ to Create New Global Agency
Steve Martin and Jamie Wynne-Morgan, who created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period, have joined MSQ to build a generation defining sport and entertainment agency group - MSQ Sport + Entertainment.
MSQ in North America: “We Want to Hold People’s Attention, Not Just Catch It”
MSQ North America made quite a bit of progress in 2024, and as we look ahead to this year, MSQ NA President Aaron Lang chatted with Little Black Book about what’s still to come and “delivering creative magic”.
Industry heavyweight Rebecca Crook joins as CEO of MMT and 26 DX
Rebecca will also work closely with the broader MSQ group, in particular the leadership team at UDG, which, when combined with MMT and 26 DX, provide MSQ with a digital experience and tech powerhouse.
MSQ and Elmwood Appoint Ambrish Chaudhry as Head of Strategy for Asia to Drive Regional Expansion
The appointment of seasoned brand strategist Ambrish Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.
MSQ Acquires 350-Strong German Customer Experience Agency UDG to Create Pan-European Digital Powerhouse
The transformational move unlocks significant international and client growth opportunities, and provides MSQ with further momentum and a scaled platform for growth across Europe.
Kate MacNevin joins as Global Chief Executive Officer of Stein IAS and Executive Chair of MSQ B2B
McCann Worldgroup and industry vet Kate MacNevin is welcomed as Global CEO of Stein IAS and Executive Chair of MSQ B2B, leading all aspects of MSQ’s award-winning Stein IAS global business and building the group’s B2B offering across the globe.
MSQ/Sustain at Climate Week NYC 2024: A Showcase of Client Initiatives Driving Global Change
This year, MSQ/Sustain experienced its busiest Climate Week NYC yet, with five clients driving change towards a sustainable future.
You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten
Pharma customer experience trailblazer and digital customer engagement expert, Dr. Christian Velten, is the Strategic Lead for CX at pioneer for healthcare company Roche. Episode 4 explores the challenges and future trends surround CX, the customer relationship and effectiveness.
MSQ and Elmwood Appoint Susie Hunt as Chair for Asia
Susie will support and accelerate the expansion of the group’s successful and highly awarded team to deliver in region brand strategy, design excellence and brand communications.
How rituals tap into connection – and why it’s crucial for marketers to drive meaning
Samori Gambrah, Diageo’s Global Brand Director for Captain Morgan, discusses with Eleanor Lloyd Malcolm, Co-Managing Director for Freemavens
The importance of understanding the why behind ritualistic behaviour
Ellesha Kirby, Global Executive in Consumer Health and Beauty and previously Global Head, Skin Health & Beauty and Design at Kenvue, in conversation with Kit Altin, Chief Strategy Officer at The Gate London
A deep-dive into the psyche behind ritual-led behaviors
Kimberly-Clark’s President of North America Family Care, John Starkey, explores the impact of rituals in building the best campaigns with Justin Cox, MSQ Chief Strategy Officer for the region