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AI-powered brand momentum

Moving from experimentation to acceleration, directed to where it matters most with proven tools, real client wins, and measurable impact across creative, media and technology.

Momentum isn't optional. It's survival

AI has thrust brands into uncharted territory, amplifying both opportunity and complexity: fragmented audiences, exponential data growth, relentless technological change, and rising customer expectations.

We connect with clients, provide strategic guidance around their specific business challenges, and demonstrate how AI underpins our approach across creative, media and technology. Without the hype, and with the results. We have the talent, experience and agility to direct AI so it creates real, meaningful and most purposeful impact.

MSQ exists to create brand momentum that keeps you ahead, and AI powers how we get there, developed and delivered directly to where it matters most.

Our Approach

Joined-up Thinking, the AI multiplier

Unlike siloed legacy networks or pure-play AI shops without creative and technology heritage, MSQ assembles cross-agency teams of subject experts and channel specialists to solve complex business problems; with AI at the core.

Our Joined-Up Thinking model turns AI into a multiplier: every win, learning, and innovation flows through our network, scaled by AI councils and dedicated support infrastructure. When one agency cracks a workflow, the entire network benefits. When we prove ROI in one implementation, that knowledge accelerates the next.

Our market leading AI-tools

Delivering rapid, proven uplifts to quality and efficiency

While much of the industry debates AI strategy, our clients already have the results: efficiency gains that fund innovation, campaigns running on AI-enhanced workflows, and measurable returns from real implementations. Your teams don't need to figure this out. They use systems we've already proven.

Creative & Production
An end-to-end agentic workflow and integrated delivery system, that’s built by creatives, for creatives.

Media
Delivers AI-enabled, hyper-personalised media campaigns, across all channels, at scale.

Insights
Our proprietary AI-powered data intelligence platform, processing trillions of signals per month.