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Sustainability

Specialist thinking and action to accelerate change for a better future

Our commitment to climate action

We have built a comprehensive climate action programme covering measurement, reduction, and compensation across our global operations. Our science-based targets are formally approved by the Science Based Targets initiative, and we report progress annually through CDP and Ecovadis, maintaining a CDP Climate Change score of B, which is comfortably above the industry average.

We have reduced Scope 1 and 2 emissions by 68% from our baseline year. In FY25, we achieved a 10% reduction in total emissions compared to the previous year. Overall, we have maintained stable emissions while more than doubling revenue and growing headcount by almost two-thirds - successfully decoupling emissions from business growth.

The documents below detail our methodology, commitments, and progress.

Carbon Reduction Plan

Sustainability Policy

Emissions Calculation Methodology

Ecologi

Real-time impact through our Ecologi partnership

We invest in a mixed portfolio of verified carbon credits and tree planting to address residual emissions, alongside our reduction efforts. To date: nearly 18,000 tCO₂e in carbon credits and 230,000+ trees planted. 

VIEW OUR CLIMATE IMPACTLink to https://app.ecologi.com/impact/msq

MSQ/Sustain

Ideas that accelerate change

Our specialist sustainability agency, using creative thinking and ambitious ideas to accelerate change for clients. Proudly a B Corporation, MSQ/Sustain is dedicated to creating change for the better across a client's business, from a consultancy, creative and studio perspective.

GO TO MSQ/SUSTAINLink to https://www.msqsustain.com/