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MSQ Data

MSQ Data is a team of global specialists dedicated to providing some of the world's biggest brands with leading data, insight and tech capabilities, unlocking the power of a business' data and building closer relationships with their customers.

Industry-leading data, insight and tech specialists

MSQ Data works closely with clients - either in conjunction with or as an extension of their insight team - to unlock audience insights, enable marketing technologies and deliver data-powered ideas that solve business problems and identify new opportunities.

We have access to a multitude of data-driven technologies, tools and applications deployed as required for every brief we work on. We're channel and tech agnostic, meaning we'll recommend (and have the ability to work with) the tools and partners that are right for you, not what we're forced to work with.

Over 70 data specialists working in 13 locations around the world

Our capabilities

We bring together data scientists, analysts, engineers, behavioural economists and tech visionaries to provide clients with all the expertise they need to deliver more efficient and effective marketing strategies.

Using cutting-edge measurement assessments, data collection methods and customer experience data-driven mapping, we use data to tell more effective stories that target the right people, in the right place, at the right time.

– MSQ Effectiveness Approach
– Customer Experience Mapping

Our team of experienced data and technology consultants provide expert oversight for all data-driven projects. Working closely with our clients' in-house teams, we maximise the use of data and insight across businesses, leveraging our ability to distil complexity and use data to tell compelling and impactful stories.

– Business Roadmaps
– Data Storytelling
– Business Case & Scenario Planning

Through proprietary tools and numerous expert partners, we help clients enable and implement the marketing technologies that will deliver efficient and effective customer experiences. Meanwhile our Consulting Division uses industry-leading frameworks to align a client's digital vision, strategy and delivery.

– Full Suite Adobe Platforms
– Full Suite Salesforce Platforms
– Google Cloud Platform
– Technology Agnostic Evaluation & Design

Best-in-class social and search listening, qual and quant research, 3rd party audience profiling, brand tracking, market attitudinal segmentation and audience research analysis allows us to help clients get closer to their customers. Understanding their behaviours, actions and relationships with brands.

– Qual & Quant Research
– Social Listening
– Audience Profiling

We have subject matter experts across data science and engineering to help brands unlock the power of their data and build more effective marketing experiences. This can range from data engineering to data architecture, data hosting and management, media modelling and attribution, model production and enablement, econometrics, automation and predictive modelling.

– Machine Learning & AI
– Predictive Modelling
– Data Infrastructure (audit, management & enhancement)

Working in conjunction with or as an extension of a client's insight team, we provide best-in-class data visualisation services, creating bespoke reporting suites, which encompass all aspects of campaign, creative, customer, digital, CRM and media analytics. We also develop leading customer and marketing segmentations - including attitudinal, first-party and third-party data - across local and global brands.

– Data Visualisation
– Audience & Market Segmentation
– Campaign & Creative Analytics

Tools and partners

Our experience is broad and deep - we hold relationships with those behind the world’s most prominent data services, as well as those offering more targeted tools in audience management, analytics and measurement, communications delivery and design. Ensuring clients get access to exactly what they need to get closer to their customers.

Who we work with

Our insights help power some of the world's largest brands, as well as some local favourites too. Our specialists work hand-in-hand with in-house data teams to ensure all insights are clear, transparent and actionable.

You Had Me At Data - The Podcast

Introducing You Had Me At Data podcast, powered by MSQ. Hosted by our very own Chief Data Officer, Rob Goodwin, You Had Me At Data dives into the good, the bad, and the AI-generated of the data and technology world through a series of one-to-one intimate interviews with some big names in the industry.

LISTEN NOWLink to https://open.spotify.com/show/2HN51w01zucZIM8I8lEQdS