Welcome to MSQ

We Help Brands Get Closer To Customers

About Us

We're MSQ.

A global group of diverse thinkers who blend human insight with data, technology and creativity to help brands join everything up, build closer customer relationships and drive accelerated growth.






Specialist Agencies

What We Believe In

Earning Superior Emotional Capital

Emotional Capital is your brand’s bank balance. The more you have, the closer your relationship with consumers. Close relationships make your brand more resilient to change and more responsive to new opportunities.

In a period of accelerated change and non-stop noise, growth depends on being both resilient and responsive. So it pays to have as much Emotional Capital in the bank as possible.

stylized eye with a heart-shaped pupil

How We Work

A collaborative and connected group

We build bespoke teams of multi-disciplinary experts informed by powerful data-driven insights to deliver consistent and connected brand experiences and simplify life for clients.

Our specialists provide all the key capabilities needed to take customers and prospects from one end of the customer journey to the other. Generating awareness, deepening consideration and driving conversion. 

A Proud B Corp

B Corp certified across our global network

We are delighted to announce that MSQ has achieved B Corp certification, demonstrating our commitment to be a force for good and belief that people and the planet are as equally important as profit.

Our certification, which applies across all 13 global offices, means that the group meets a number of social and environmental standards covering five key impact areas of governance, environment, workers, community and customers.

Our Work


Breaking News

MSQ: 2023 in Review

Taking Stock of COP28

Joined-up Thinking Magazine: The Retail Edition


Leading the way in carbon removals

In 2020 MSQ was the first global marketing group to become Carbon Negative, and is now leading the way in carbon removals.

We've pledged to reduce our overall carbon emissions per employee by a further 50% by 2024 and have approved Science-Based Targets in place for 2030.

And every project we scope includes the carbon emissions totals that will be created and a strategy detailing how we'll offset them.

Our People

A commitment to Diversity, Equity and Inclusion

We believe in building an inclusive culture with quality of opportunity and advancement through fairness and transparency.

That means we strive towards no gender pay gap, increasing ethnic and gender diversity at all levels of our company, training our people in areas that promote minority, racial and gender equity, and ensuring the diversity and inclusivity of our work product.

Our Agencies

Contact Us

General Enquiries


34 Bow Street

Covent Garden





Building 6

4F 1107 Yu Yuan Road


Shanghai 200050


New York

8th Floor

71 Fifth Avenue

New York

NY 10003


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