Welcome to MSQ

We Help Brands Get Closer To Customers

About Us


We're MSQ.

A global group of diverse thinkers who blend human insight with data, technology and creativity to help brands join everything up, build closer customer relationships and drive accelerated growth.

1000

People

13

Offices

10

Specialist Agencies

What We Believe In


Earning Superior Emotional Capital

Emotional Capital is your brand’s bank balance. The more you have, the closer your relationship with consumers. Close relationships make your brand more resilient to change and more responsive to new opportunities.

In a period of accelerated change and non-stop noise, growth depends on being both resilient and responsive. So it pays to have as much Emotional Capital in the bank as possible.

stylized eye with a heart-shaped pupil

How We Work


A collaborative and connected group

We build bespoke teams of multi-disciplinary experts informed by powerful data-driven insights to deliver consistent and connected brand experiences and simplify life for clients.

Our specialists provide all the key capabilities needed to take customers and prospects from one end of the customer journey to the other. Generating awareness, deepening consideration and driving conversion. 

Our Work



Clients


Joined-up Thinking


MSQ continues record growth with 57% overall revenue increase

The Gate marks 150th anniversary with apology tour

MSQ launches Global Studios to help brands create content at scale

Sustainability


A proud carbon negative business

In 2020 MSQ was the first global marketing group to become Carbon Negative. Across all 13 international offices we offset more CO2 than we generate.

We've pledged to reduce our overall carbon emissions per employee by a further 50% by 2024 and have approved Science-Based Targets in place for 2030.

And every project we scope includes the carbon emissions totals that will be created and a strategy detailing how we'll offset them.

Our People


A commitment to Diversity, Equity and Inclusion

We believe in building an inclusive culture with quality of opportunity and advancement through fairness and transparency.

That means we strive towards no gender pay gap, increasing ethnic and gender diversity at all levels of our company, training our people in areas that promote minority, racial and gender equity, and ensuring the diversity and inclusivity of our work product.

MSQ Data


Driving marketing effectiveness through data, insight and tech

Our dedicated MSQ Data team provide international and local brands with leading data, insight and tech capabilities. We work closely with our clients to unlock audience insights and deliver data-powered ideas that solve business problems and identify new opportunities.

MSQ Data's experience is broad and deep - we hold relationships with those behind the world's most prominent data services, as well as those offering more targeted tools in audience management, analytics and measurement, communications delivery and design. 

Marketing Science icon

MSQ Studios


Storytelling scaled

MSQ Global Studios helps businesses get closer to local customers by combining craft, insights and creative technologies to bring brands to life in the moments that matter. Our joined-up global offer allows for consistent workflows, technologies and services to be deployed for businesses of all sizes, offering scale and insight from any point within MSQ.

Our Agencies


Contact Us


General Enquiries

London

34 Bow Street

Covent Garden

London

WC2E 7AU


HelloLondon@msqpartners.com

Shanghai

Building 6

4F 1107 Yu Yuan Road

Shanghai

Shanghai 200050


HelloShanghai@msqpartners.com

New York

8th Floor

71 Fifth Avenue

New York

NY 10003


HelloNewYork@msqpartners.com

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