B2B’s New Brand Manifesto: Key Takeaways from Cannes 2025

Date

25 Jun 2025

Cannes Lions 2025 marked a turning point for B2B marketing, spotlighting bold, human-centered strategies that challenge long-held assumptions. From emotional decision-making and integrated brand-to-demand models to the rise in unscripted, authentic content, this year’s insights signal a new era of B2B growth and creativity.

In this report, Stein distills the most powerful takeaways from our experience at the festival, offering a roadmap for brands ready to lead with purpose, agility, and insight. Whether you’re rethinking brand strategy or redefining performance, the future of B2B starts here.

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