In conversation with Aaron Lang at Cannes Lions

Date

30 Jun 2025

In this insightful chat, Aaron shared how MSQ is redefining what it means to be a modern creative, tech, and media agency. With more than 18,000 people across 20+ offices and three global hubs, including New York and Singapore, MSQ is one of the fastest-growing marketing groups in the world.

But what truly sets us apart isn’t size, its structure. MSQ’s unique model brings together 15 specialist agencies that complement rather than compete, offering clients both deep expertise and senior-level thinking, all within a collaborative, connected network and joined-up thinking.

Unlike traditional holding companies, MSQ champions the individuality of its agency brands. Innovation thrives thanks to a culture that prioritises originality over uniformity. With digital-based roots and a tech-first mindset, the group is built to move quickly to bolster momentum without the legacy friction others face.

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