Joined-up Thinking from across MSQ

Harnessing the Power of Rituals: Key Insights from MSQ's London Documentary Screening

A recap of how MSQ's groundbreaking "Ritualized" research came to life through expert insights and live AI demonstrations at LinkedIn's Experience Centre in London.

“Me-Time Rituals”: The Antidote to our Always-on, Always-consuming, Always-optimizing Culture

Every January, we collectively engage in an annual conversation about self-improvement, but months later these new activities and routines have vanished from our lives. Why do some activities stick, becoming permanent fixtures in our lives, while others fade away? Enter, Rituals.

Big Spaceship Returns to Big Spaceship Name After Realising SPCSHP Was “Kind of Hard to Say”

After careful consideration, market research, and watching what happened to HBO Max, our creative agency SPCSHP announced today it will return to its original name: Big Spaceship.

New Digital Impact Company MSQ DX Launches to Measure Success by Client Outcomes, not Deliverables

Formation of MSQ DX brings together over 500 experts to prove organisations stand or fall based upon their digital experience.

MSQ Appoints Former Wavemaker CEO and Mother's Head of Media to Accelerate Media Growth

Paul Hutchison (‘Hutch’), joins the team as the newly-created dual role of Global CEO of full service media agency, Walk-In Media, and MSQ’s broader cross-agency global media proposition, MSQ Media.

SPCSHP Welcomes Former President of ATTN: As New CEO for the Digital Age

On the heels of their 25th anniversary, SPCSHP brings on Taryn Crouthers to lead the agency into the future.

The Gate Appoints Forsman & Bodenfors CEO Helen James

Creative Equals Business co-founder and Suki Thompson Championing Change award-winner to lead MSQ agency The Gate.

Wooshii and PRECIOUS Media Join M3 Labs to Build Leading Global End to End AI and People-Powered Production Agency

The dual acquisition more than doubles M3 Labs’ headcount to 130, adding AI-powered and commerce-focused production expertise.

Why Rituals Hold the Key to More Human Marketing

MSQ North America's chief strategy officer, Justin Cox argues that modern marketing has become soulless and generic, and proposes that brands can regain meaning and connection by understanding and integrating human rituals into their strategies.

Cannes 2025: A Recap from Cannes First Timers

SPCSHP's Kaitlyn Powers, senior copywriter, and Mallory Cross, senior social strategist, give Little Black Book the inside scoop on their debut experience of MSQ Young Lions at Cannes.

What Will Be Hottest Tickets at Next Year’s Ad Festival Line-Up?

Smarts' Brand Futures Director, Nat Moores, explores how the Creator Economy has evolved and where it may be heading next.

The Ritualicious Lunch: Part Two

A year on since the launch of our Ritualized research, we brought the buzzword of the moment, 'Rituals' back to Cannes, for an afternoon lunch discussing its importance when it comes to understanding customer needs, complete with the premiere of our short documentary explaining our thorough research, in partnership with The Marketing Society.