Joined-up Thinking from across MSQ

MSQ Appoints Former Wavemaker CEO and Mother's Head of Media to Accelerate Media Growth

Paul Hutchison (‘Hutch’), joins the team as the newly-created dual role of Global CEO of full service media agency, Walk-In Media, and MSQ’s broader cross-agency global media proposition, MSQ Media.

SPCSHP Welcomes Former President of ATTN: As New CEO for the Digital Age

On the heels of their 25th anniversary, SPCSHP brings on Taryn Crouthers to lead the agency into the future.

The Gate Appoints Forsman & Bodenfors CEO Helen James

Creative Equals Business co-founder and Suki Thompson Championing Change award-winner to lead MSQ agency The Gate.

Wooshii and PRECIOUS Media Join M3 Labs to Build Leading Global End to End AI and People-Powered Production Agency

The dual acquisition more than doubles M3 Labs’ headcount to 130, adding AI-powered and commerce-focused production expertise.

Why Rituals Hold the Key to More Human Marketing

MSQ North America's chief strategy officer, Justin Cox argues that modern marketing has become soulless and generic, and proposes that brands can regain meaning and connection by understanding and integrating human rituals into their strategies.

Cannes 2025: A Recap from Cannes First Timers

SPCSHP's Kaitlyn Powers, senior copywriter, and Mallory Cross, senior social strategist, give Little Black Book the inside scoop on their debut experience of MSQ Young Lions at Cannes.

What Will Be Hottest Tickets at Next Year’s Ad Festival Line-Up?

Smarts' Brand Futures Director, Nat Moores, explores how the Creator Economy has evolved and where it may be heading next.

The Ritualicious Lunch: Part Two

A year on since the launch of our Ritualized research, we brought the buzzword of the moment, 'Rituals' back to Cannes, for an afternoon lunch discussing its importance when it comes to understanding customer needs, complete with the premiere of our short documentary explaining our thorough research, in partnership with The Marketing Society.

In conversation with Aaron Lang at Cannes Lions

North America President of MSQ, Aaron Lang, talks all things Cannes, creativity, and boosting momentum - sharing what sets MSQ apart thanks to our specialised expertise with senior-level thinking, all under one collaborative network.

Where the real Cannes happened: A view from Mallory and Kaitlyn

Following an epic week of insights and inspiration, Cannes first-timers and MSQ's Young Lions for 2025, Mallory Cross and Kaitlyn Powers from SPCSHP gave Campaign the run-down of all the places you want to be at the industry's most prestigious festival.

B2B’s New Brand Manifesto: Key Takeaways from Cannes 2025

Cannes Lions 2025 marked a turning point for B2B marketing, with the spotlight on bold, human-centred strategies that challenge long-held assumptions. From emotionally driven decision-making to integrated brand-to-demand models, the trends point to a new era of growth and creativity in B2B, which you can read all about in Stein's post-Cannes report.

Beyond the Lions: Brand takeaways from Cannes 2025

After judging nearly 400 projects from the Design Jury, one thing’s clear: the best work wasn’t loud - it was smart, purposeful, and deeply human. Here's what stood out to Elmwood's Design Director, Paul O'Brien.