Joined-up Thinking from across MSQ

Beyond the Lions: Brand takeaways from Cannes 2025

After judging nearly 400 projects from the Design Jury, one thing’s clear: the best work wasn’t loud - it was smart, purposeful, and deeply human. Here's what stood out to Elmwood's Design Director, Paul O'Brien.

Does Cannes Lions really get design?

This year Elmwood's Design Director, Paul O'Brien, had the pleasure of serving on the Design Lions jury, an experience that was just as inspiring as it was revealing, when it came to how the world of design is changing...

Cannes Lions 2025: Meet MSQ’s Young Lions – Mallory Cross and Kaitlyn Powers

For a fourth-year running, MSQ is backing the brightest rising talent within our network to experience the buzz of advertising’s most prestigious week in the calendar, Cannes Lions International Festival of Creativity.

Joanna Lyall Appointed Executive Director of Media at MSQ, to Spearhead Next Phase of Growth

Joanna joins MSQ with more than two decades of experience across global networks, scale-up and startup environments, leading growth and transformation for a wide range of brands.

Karo Healthcare picks MSQ for global creative roster

European consumer healthcare company and owner of E45, has picked MSQ to join its global creative roster following a competitive pitch managed by Flock Associates, where MSQ took on several global marketing groups.

London-based, insights-driven strategy and innovation consultancy, The Forge, joins growing MSQ family

Greater depth and scale will supercharge insights and innovation capabilities for clients

Stein, formerly Stein IAS, rebrands to lead the future of B2B marketing

Founder and Chairman Tom Stein and new Global CEO Kate MacNevin redefine the agency as a progressive force focused on the advancement of B2B into the future.

Turtle Wax appoints MSQ as Global Media Agency of Record

The multi-year global partnership will see MSQ lead media strategy and execution across marketplaces, retail, and D2C channels - spanning multiple agencies within the MSQ group, including 26PMX, The Gate and 26 DX & MMT.

Steph Lund Joins MSQ Sport + Entertainment as North America CEO

Lund completes the US leadership team; driving accelerated North America expansion and targeted acquisition to build out MSQ S+E proposition.

Can brands & agencies keep up with procurement’s Ai revolution?

The rapid, Ai-driven evolution of procurement strategies dominated conversation at this year’s Marketing Procurement iQ Conference. Read on to discover how leading experts predict these shifts will impact brands - and why MSQ’s integrated, data-driven agency model is built for the future...

MSQ Sport + Entertainment Launches in North America

Andrea Nirsimloo and Paul Anastasiadis to lead new US agency, continuing the accelerated expansion of MSQ Sport + Entertainment as a game-changing global marketing force

Marketing Procurement iQ Conference Day Two: Shaping the Future of Media and Marketing Procurement

As the Marketing Procurement iQ conference wraps, it’s clear that the future of marketing procurement is set for huge change. From integrating new tech to embracing more inclusive and effective media strategies – buckle up for a run-down of MxPiQ day two…