Joined-up Thinking from across MSQ

Can brands & agencies keep up with procurement’s Ai revolution?

The rapid, Ai-driven evolution of procurement strategies dominated conversation at this year’s Marketing Procurement iQ Conference. Read on to discover how leading experts predict these shifts will impact brands - and why MSQ’s integrated, data-driven agency model is built for the future...

MSQ Sport + Entertainment Launches in North America

Andrea Nirsimloo and Paul Anastasiadis to lead new US agency, continuing the accelerated expansion of MSQ Sport + Entertainment as a game-changing global marketing force

Marketing Procurement iQ Conference Day Two: Shaping the Future of Media and Marketing Procurement

As the Marketing Procurement iQ conference wraps, it’s clear that the future of marketing procurement is set for huge change. From integrating new tech to embracing more inclusive and effective media strategies – buckle up for a run-down of MxPiQ day two…

Marketing Procurement iQ Conference Day One: What the industry can learn from the world’s foremost marketing procurement leaders

From Ai to sustainability, media fragmentation to… yet more Ai, we share some of the key themes discussed from the first day of the 2025 Marketing Procurement iQ Conference.

In Conversation with Frederica Watson - The Rodial Group, Nip + Fab

To celebrate The Rodial Group's 25th anniversary, we held a thought-provoking conversation with Liam McNally – Managing Partner at 26 PMX, and Frederica Watson – Head of Ecommerce at The Rodial Group – Nip + Fab, diving into the future of retail and e-commerce.

MSQ and Changing Faces launch A Face For Radio

Approximately 1 in 5 people self-identify as having a visible difference in the UK, yet over half feel that brands regularly ignore them. 'A Face for Radio' calls on the UK’s largest brands, casting agencies, and media owners to improve representation of people with visible differences in their broadcasts, production, and advertising.

MSQ in North America: “We Want to Hold People’s Attention, Not Just Catch It”

MSQ North America made quite a bit of progress in 2024, and as we look ahead to this year, MSQ NA President Aaron Lang chatted with Little Black Book about what’s still to come and “delivering creative magic”.

Industry heavyweight Rebecca Crook joins as CEO of MMT and 26 DX

Rebecca will also work closely with the broader MSQ group, in particular the leadership team at UDG, which, when combined with MMT and 26 DX, provide MSQ with a digital experience and tech powerhouse.

MSQ and Elmwood Appoint Ambrish Chaudhry as Head of Strategy for Asia to Drive Regional Expansion

The appointment of seasoned brand strategist Ambrish Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.

MSQ Acquires 350-Strong German Customer Experience Agency UDG to Create Pan-European Digital Powerhouse

The transformational move unlocks significant international and client growth opportunities, and provides MSQ with further momentum and a scaled platform for growth across Europe.

Kate MacNevin joins as Global Chief Executive Officer of Stein IAS and Executive Chair of MSQ B2B

McCann Worldgroup and industry vet Kate MacNevin is welcomed as Global CEO of Stein IAS and Executive Chair of MSQ B2B, leading all aspects of MSQ’s award-winning Stein IAS global business and building the group’s B2B offering across the globe.

MSQ/Sustain at Climate Week NYC 2024: A Showcase of Client Initiatives Driving Global Change

This year, MSQ/Sustain experienced its busiest Climate Week NYC yet, with five clients driving change towards a sustainable future.