Joined-up Thinking from across MSQ

Investing through Tough Times: Industry Responds to IPA Bellwether Report for Q4 2023

Pete Reid spoke with LBB about his cautiously positive response to the news that UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023.

MSQ Commerce in 2024: Where the future in store is everywhere

MSQ Commerce is our new, integrated offer that enables brands to capitalise on the biggest shifts in e-commerce. Where the future in store, is everywhere.

Elmwood hires Interbrand North America CEO for Global CEO role

Daniel Binns joins MSQ’s global design consultancy as Global CEO to help Elmwood deliver on its ambitious expansion plans.

26 partners with InfoSum to help brands maximise marketing performance

26 has announced a new partnership with InfoSum to help brands mobilise first-party data strategies in a cookie-less world.

Why MSQ is ditching its carbon negative status

James Cannings explains MSQ’s pivotal shift from focusing on carbon offsetting towards carbon removals, and what that means in terms of our overarching goal towards a better future.

New Job Titles You Need to Retrain for in 2024

Group Strategy Lead for AI and Automation, Pete Trainor, gives his take on the impact of generative AI and the jobs we can expect to see cropping up as an impact.

What Are Agency Leaders Most Looking Forward To In 2024?

Creative Salon caught up with agency chiefs including our very own Pete Reid to find out what they hope 2024 has in store.

Freemavens’ Employee Spotlighting Success Stories: Daniel Santos

MSQ’s leading research and insights business, Freemavens highlight Data Scientist, Daniel Santos’ journey within the team so far…

MSQ: 2023 in Review

Creative Salon reviews a landmark year for MSQ, covering a year full of momentum, growth and award-winning work…

MSQ: A Year in Review

Creative Salon reviews a landmark year for MSQ, covering a year full of momentum, growth and award-winning work…

MSQ's 12 Days of Data

This festive period, the wonderful gang at MSQ Data helped us out to determine the long-awaited answers to classic Christmas conundrums, using a global group survey and everything. The results are in...

The Casuality Conundrum: How Ai’s Understanding of ‘Why’ is Reshaping Business Actions

MSQ’s group strategy lead for AI and Automation, Pete Trainor, on why AI brings an interactive paradigm shift to agencies…