Joined-up Thinking from across MSQ

Elmwood London Appoints Iván Mato as Executive Creative Director, Driving a New Wave of Innovation-Led Growth

Elmwood London has appointed award-winning JKR lead Iván Mato as its new Executive Creative Director, as the global design consultancy looks to stay ahead in a climate of intense corporate competition and rapidly advancing digital technology.

The Gate and MBAstack Merge to Form Integrated Brand and CX Powerhouse

The merger of the two MSQ agencies signifies a strategic shift, harnessing creativity, data, and technology to empower forward-thinking marketers and redefine industry standards.

You Had Me At Data Podcast: Episode 2 with Narinder Dhanda

With over 20 years’ experience in analytics from a diverse range of industries, Head of Digital Analytics and Insights at Three UK, Narinder Dhanda, sat down with Rob to de-mystify the complexed reputation the data sector holds, through the transformative power of analytics.

Warning: This Simple Google Update Could Make or Break Your Online Presence!

Freemavens dive into Google Consent Mode V2, so we can all get ahead on what it is and how it’s redefining what it means to be an industry vanguard in data collection and consumer trust.

What’s the Craic: Embracing the Emerald Isles

A blog by Freemavens celebrating the diverse music, tantalising food, enchanting folklore, and colourful slang cherished by our Irish colleagues. Welcome to a world where the craic is mighty, the tunes are deadly, and the stories are pure gas.

Empowering Women: Shared Strength and Insights

MSQ’s digital market research company, Freemavens, introduces six of their female colleagues, celebrating their achievements and honouring their femininity, vibrance and power.

Brave Spark makes first creative hires in New York

Our creative studio Brave Spark have hired Qianwen Huang and Eric Yoon, the first Senior Creative team to join its brand new New York office…

Winning in the World of Gamer Consumers: Unlock the Nuances and Opportunities

Freemavens looks into the opportunity that arises for brands when it comes to the expansive gaming consumer landscape, exploring how data can be harnessed to unlock growth pathways for businesses.

MSQ hires Tamsin James as first Chief Marketing Officer

We’re delighted to welcome Tamsin James, the former Wavemaker Global Marketing Director, as our first Chief Marketing Officer…

The Year of the Dragon: Celebrating Lunar New Year and Diversity

Freemavens and MSQ are embracing the Year of the Dragon with celebrations of tradition and diversity.

Brave Spark creates leadership roles for strategy and new business

Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.

You Had Me At Data Podcast: Episode 1 with Nick Milne

Kicking off the series with a sit-down with Marketing Effectiveness Culture expert, Founder of Go Ignite Consulting and long-standing IPA Effectiveness Committee Member, Nick Milne.