Joined-up Thinking from across MSQ

Winning in the World of Gamer Consumers: Unlock the Nuances and Opportunities

Freemavens looks into the opportunity that arises for brands when it comes to the expansive gaming consumer landscape, exploring how data can be harnessed to unlock growth pathways for businesses.

MSQ hires Tamsin James as first Chief Marketing Officer

We’re delighted to welcome Tamsin James, the former Wavemaker Global Marketing Director, as our first Chief Marketing Officer…

The Year of the Dragon: Celebrating Lunar New Year and Diversity

Freemavens and MSQ are embracing the Year of the Dragon with celebrations of tradition and diversity.

Brave Spark creates leadership roles for strategy and new business

Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.

You Had Me At Data Podcast: Episode 1 with Nick Milne

Kicking off the series with a sit-down with Marketing Effectiveness Culture expert, Founder of Go Ignite Consulting and long-standing IPA Effectiveness Committee Member, Nick Milne.

Investing through Tough Times: Industry Responds to IPA Bellwether Report for Q4 2023

Pete Reid spoke with LBB about his cautiously positive response to the news that UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023.

MSQ Commerce in 2024: Where the future in store is everywhere

MSQ Commerce is our new, integrated offer that enables brands to capitalise on the biggest shifts in e-commerce. Where the future in store, is everywhere.

26 partners with InfoSum to help brands maximise marketing performance

26 has announced a new partnership with InfoSum to help brands mobilise first-party data strategies in a cookie-less world.

Elmwood hires Interbrand North America CEO for Global CEO role

Daniel Binns joins MSQ’s global design consultancy as Global CEO to help Elmwood deliver on its ambitious expansion plans.

New Job Titles You Need to Retrain for in 2024

Group Strategy Lead for AI and Automation, Pete Trainor, gives his take on the impact of generative AI and the jobs we can expect to see cropping up as an impact.

Why MSQ is ditching its carbon negative status

James Cannings explains MSQ’s pivotal shift from focusing on carbon offsetting towards carbon removals, and what that means in terms of our overarching goal towards a better future.

What Are Agency Leaders Most Looking Forward To In 2024?

Creative Salon caught up with agency chiefs including our very own Pete Reid to find out what they hope 2024 has in store.