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EVERYBODY'S BUSINESS - a film about the evolution of B2B marketing

Tom Stein looking to camera


Kirath Pahdi


21 May 2024


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Created in partnership with two-time Oscar-winning director Ben Proudfoot and LinkedIn, ‘EVERYBODY'S BUSINESS’ is a short documentary about the evolution of B2B marketing. 

The film follows B2B luminaries like Andisa Ntsubane, Jennifer Johnson and Tom Stein, who is Chairman of Stein IAS, an MSQ agency. It takes us back to 1956 to the first Grand Prix winner in Cannes (a B2B film!) and explores how the industry has transformed from then to the present day, where the Superbowl is now in play.

The film is produced and directed by Ben Proudfoot. Ben is a two-time Academy Award®-winning documentary director and entrepreneur, and the creative force behind Breakwater Studios. The studio’s work has been recognized by the Academy Awards®, The Emmys, The Peabody Awards, Critics Choice Documentary Awards, The James Beard Awards, the Sundance Film Festival, Telluride, and the Tribeca Film Festival among others.

You can watch the trailer of EVERYBODY'S BUSINESS, here>

The World Premiere of EVERYBODY'S BUSINESS will be taking place at this year's Cannes Lions, at LinkedIn at Cannes: The Place to B2B. To register for the space, click here >

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