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Walk-In Media's Charlotte Mullan Shortlisted for Advertising Week Europe's Future is Female Award


Kirath Pahdi


1 May 2024


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The shortlist for Advertising Week Europe's Future is Female Award is here, and we're delighted to announce that Walk-In Media's superstar Managing Director, Charlotte Mullan is amongst the extraordinary women handpicked for their dedication, impact and ability to embody the values of a Future is Female leader. 

Charlotte brings 20 years’ experience in the industry across some of the biggest brands and Holdcos, to MSQ's outcomes media agency, Walk-In Media, which is also climbing the ranks to be one of the UK's elite media agencies. She joined as MD in early 2023, having seen an opportunity to shape the development of a brand new media agency network into the fastest growing independent agency that offered clients something special and different to the rest of the market. 

Throughout Charlotte's time at Walk-In Media so far, the commercial and transformational success of the agency has been paramount, with business growth of +40% during a challenging period in the industry. A huge part of this momentum was winning the monumental Burger King pitch, ran by Charlotte herself, developing a new pitch process that mobilised the entire agency, making them all part of the success, and ultimately bagging Burger King's Lead Media Agency spot.

She also passionately believes in a modern and progressive approach to building the talent pool, that we think is unique within the industry. Charlotte has implemented initiatives and processes such as:

  • A mentoring scheme for expectant mothers to enable them to prepare to take a break in their working life and set themselves up for success.
  • A partnership with an organisation called Vision Path, which finds brilliant apprentices across an equal gender split from schools or colleges across the country where they wouldn’t normally have the opportunity to enter this industry. Together, they have invested time and training into the programme which is seeing people fly in these roles, in the IPA exam and in front of clients who are seeing fantastic work. 
  • A partnership with Hillingdon Manor School to provide work experience and placements to help support their students to get into future employment. They are a specialist secondary school for people with autism, ranging across the spectrum. The partnership has also created opportunities for all employees to undergo neurodiversity awareness training and increased everyone’s confidence in working with the students in the best way to unlock their potential. Charlotte has driven the alteration of job descriptions and interview procedures to ensure neurodiverse people can thrive through the recruitment process.

Thanks to Charlotte's efforts, the progression of the agency has resulted in no gender pay gap at Walk-In Media, and over 40% female representation at the highest levels. Additionally, a number of employees have come forward to speak to up about their neurodivergence, resulting in numerous support schemes being put in place, such as a bespoke management training pathway being created for an employee who identifies as neurodiverse.

We're extremely proud to see Charlotte's efforts throughout her time at Walk-In recognised, and eagerly anticipate the results!

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