Joined-up Thinking from across MSQ

Data Collaboration Rooms – the most disruptive Marketing Technology since the emergence of RTB

Alex Blaikley, Media Director of 26, discusses how data collaboration rooms are empowering first party data to signal a new age of marketing.

MSQ hires content leaders to launch global production offer: MSQ Source

MSQ has hired Travlrr Founder Darren Khan to launch MSQ Source, a new MSQ Global Studios capability that delivers global storytelling through a local lens…

Meet the Team: Smarts’ Anna Gouw

Besides being a wiz at making all of Smarts’ presentations look flawless, Anna will also be taking part in a 5km obstacle challenge to support ADHD UK, a cause close to her heart.

20 Takeaways From Cannes Lions 2023

Covering everything from AI to Accessibility, experts from across MSQ reveal their key takeaways from the Cannes Lions 2023 Festival of Creativity.

A Transformative Journey For MSQ’s Young Lions

MSQ’s Young Lions for 2023 chatted with Creative Salon about their 13 hot takes from their first visit to Cannes.

Smarts Goes Dutch: Expanding Horizons with New Amsterdam Office

MSQ’s global PR and creative agency Smarts continues its ambitious growth plans by expanding into mainland Europe with a new office in Amsterdam.

Peter Reid on MSQ’s One Equity Partners deal

Following the exciting news that MSQ has been acquired by One Equity Partners, our Global CEO, Peter Reid, sat down to discuss what prompted the deal, why the time was right to seek further investment and what it means for MSQ as a group going forward…

Entering a New MSQ chapter: How we got here

As we enter a new chapter of growth, a look back at an incredible 4 years of growth at MSQ under LDC, establishing a platform that has made us the UK’s fastest-growing marketing group…

MSQ collaborates with LinkedIn to launch new advanced insights and targeting tool

We’re delighted to launch Origin, an innovative new product that integrates with LinkedIn’s Audience Insights API to provide more guidance on target audiences for enhanced client go-to-market planning and media execution.

The Road to MSQ’s B Corp Certification

Following MSQ’s recent accomplishment of obtaining B Corp Certification, the team who worked closely behind the scenes and drove the wider project talked us through the rigorous path to achieving such a feat and what it means to us.

The Future of Automotive Marketing… 5 Questions with The AA’s Will Harrison

The AA’s Group Brand Director Will Harrison joins MSQ to kick off a new series looking at the key challenges and opportunities facing automotive brands now and in the future.

The Now, Near & Next for Commerce

Commerce is constantly evolving. Which is why trying to predict its future is a constant challenge. So rather than make ‘big picture’ predictions that could be proved very wrong or very right depending on a number of intangible factors, we wanted to pick out eight trends we’re seeing right now...