Joined-up Thinking from across MSQ

MSQ marks World Earth Day with launch of 2023 Sustainability Report

We marked World Earth Day with the launch of the 2023 MSQ Sustainability Report, analysing our progress in reducing carbon emissions and sharing key new insight into sustainability comms.

Lessons from a Lioness: Elevating and empowering female talent at MSQ

As we launch WSQ, a Women’s Network dedicated to empowering and elevating female talent at MSQ, Vicky Janaway shares insight from a recent event held at our Bow Street HQ, where The FA’s Technical Director Kay Cossington shared her own story about taking the England Lionesses to new heights.

Planning for the Changing Digital Landscape

From the end of 3rd party cookies to transparent accountable digital media to the rise of the Metaverse, marketing teams face an unenviable job to ensure they're match-fit for the current and future digital world. To find out how procurement teams are searching for solutions, our panel discussed the biggest challenges around the new digital landscape...

Week in the life at Smarts: High Street

Next up on our tour of MSQ we travel to Northern Ireland to find out what the craic is at our Smarts Belfast office from their Holywood High Street HQ…

Week in the life at Elmwood: Gee Street

Next in our the series we head to East London to visit design geniuses, Elmwood. They’ll be giving us their tips and tricks for the best spots for food, drinks and inspiration in the East End from Gee Street and beyond.

Automotive Edition: Motors are the Mother of Production Innovation

“No sector more rapidly translates big leaps forward in the entertainment industry into their marketing strategies”, MSQ’s Head of Global Studios Morgan Cox looks at what’s new and what’s next in Automotive production.

The Art of Connecting the Disconnected

Introducing Connecting the Disconnected, a new study from MSQ looking at how business leaders can find connections that create value for brands, businesses and customers…

Meet the Team: Elmwood’s Matt Churchill

Since joining Elmwood as an intern, Senior Designer Matt has developed brand identity, packaging, and motion design for numerous clients including LW Theatres, Fronted, GSK, Syngenta, Mars and EFG.

The ‘Privacy vs Data Marketing Conundrum’

MSQ Data’s Maria Thorpe digs into Google Consent Mode to understand how it can help businesses bridge the perceived gap between effective digital marketing and personal data collection.

MSQ’s #workingwithcancer Pledge

MSQ is taking the #workingwithcancer pledge to help abolish the stigma and insecurity that exists for people with cancer in the workplace. Peter Reid, group CEO, explains more.

Automotive Edition: Is Going Car-less, Careless?

Using the power of data, we explore the evolution of consumer interest in Electric Vehicles and evaluate possible alternative options that buyers may choose.

Planning a People Promise

As brands increasingly (and urgently) launch work streams to engage their current and future employees, James Devon takes a look at how they can most effectively plan and implement a people promise.