Joined-up Thinking from across MSQ

Cannes Lions 2025: Meet MSQ’s Young Lions – Mallory Cross and Kaitlyn Powers

For a fourth-year running, MSQ is backing the brightest rising talent within our network to experience the buzz of advertising’s most prestigious week in the calendar, Cannes Lions International Festival of Creativity.

Joanna Lyall Appointed Executive Director of Media at MSQ, to Spearhead Next Phase of Growth

Joanna joins MSQ with more than two decades of experience across global networks, scale-up and startup environments, leading growth and transformation for a wide range of brands.

Karo Healthcare picks MSQ for global creative roster

European consumer healthcare company and owner of E45, has picked MSQ to join its global creative roster following a competitive pitch managed by Flock Associates, where MSQ took on several global marketing groups.

London-Based, Insights-Driven Strategy and Innovation Consultancy - The Forge - Joins Growing MSQ Family

Greater depth and scale will supercharge insights and innovation capabilities for clients

Stein, formerly Stein IAS, rebrands to lead the future of B2B marketing

Founder and Chairman Tom Stein and new Global CEO Kate MacNevin redefine the agency as a progressive force focused on the advancement of B2B into the future.

Turtle Wax appoints MSQ as Global Media Agency of Record

The multi-year global partnership will see MSQ lead media strategy and execution across marketplaces, retail, and D2C channels - spanning multiple agencies within the MSQ group, including 26PMX, The Gate and 26 DX & MMT.

Steph Lund Joins MSQ Sport + Entertainment as North America CEO

Lund completes the US leadership team; driving accelerated North America expansion and targeted acquisition to build out MSQ S+E proposition.

MSQ Sport + Entertainment Launches in North America

Andrea Nirsimloo and Paul Anastasiadis to lead new US agency, continuing the accelerated expansion of MSQ Sport + Entertainment as a game-changing global marketing force

MSQ and Changing Faces launch A Face For Radio

Approximately 1 in 5 people self-identify as having a visible difference in the UK, yet over half feel that brands regularly ignore them. 'A Face for Radio' calls on the UK’s largest brands, casting agencies, and media owners to improve representation of people with visible differences in their broadcasts, production, and advertising.

Industry heavyweight Rebecca Crook joins as CEO of MMT and 26 DX

Rebecca will also work closely with the broader MSQ group, in particular the leadership team at UDG, which, when combined with MMT and 26 DX, provide MSQ with a digital experience and tech powerhouse.

MSQ and Elmwood Appoint Ambrish Chaudhry as Head of Strategy for Asia to Drive Regional Expansion

The appointment of seasoned brand strategist Ambrish Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.

MSQ Acquires 350-Strong German Customer Experience Agency UDG to Create Pan-European Digital Powerhouse

The transformational move unlocks significant international and client growth opportunities, and provides MSQ with further momentum and a scaled platform for growth across Europe.