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How do you Plan Your Media Investment for Omnichannel Success?


5 Dec 2023


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Omnichannel offers retail marketers so many incredible opportunities – yet so few are yet doing it well. So what does omnichannel success looks like, and what’s needed to achieve it? To find out, Joined-up Thinking sat down with 26’s Media Strategy Director, Scott Sadeghian-Tehrani, and Commercial Director, Alex Blaikley, who have seen success working with brands such as Fortnum & Mason, Ted Baker and UGG.


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