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Kirath Pahdi

Joanna joins MSQ with more than two decades of experience across global networks, scale-up and startup environments, leading growth and transformation for a wide range of brands.

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Today we announce the appointment of Joanna Lyall as Executive Director of Media, a newly created group-level role that will see her drive innovation and lead the group’s continued expansion of its end-to-end offering.
Lyall joins MSQ with more than two decades of experience across global networks, scale-up and startup environments, leading growth and transformation for a wide range of brands. Her extensive leadership background includes serving as the UK Managing Director of Mindshare as well as being the UK Managing Director of Freeda Media before going on to become the UK &amp; EMEA CEO of Brainlabs, where she spearheaded the development of more integrated services beyond performance marketing. A passionate entrepreneur at heart, she also co-founded several businesses including The Better Menopause, a DTC women’s health brand and Grow, an innovation-focused agency within WPP.
Lyall will play a key role in shaping the future development of MSQ’s group offer, bringing together creative, media, data and tech in new and more connected ways and strengthening the group’s proposition as a truly modern, multi-disciplinary partner to brands. She will report to MSQ CEO Peter Reid and sit on the group executive board to help shape strategic priorities across the business.
Lyall’s appointment is the latest move in MSQ’s strategy to accelerate the development of integrated services that bring together the best of creative and media thinking under one roof. With media playing a critical role in the group’s integrated model, she will work closely with Simon Davis, CEO of Walk-In-Media, and Ryan Scott, CEO of 26PMX, both part of the MSQ group. Together they will champion collaboration and innovation, with a focus on delivering outcomes for clients, ensuring that MSQ’s solutions align with the demands of contemporary marketing – connected, data-informed, and outcome-focused; seamlessly blending relevant capabilities from across the group.
Lyall’s arrival follows a period of strong momentum for MSQ, with the group continuing to invest in talent, capabilities and integrated growth. MSQ was most recently appointed global media agency of record for&nbsp;<a href="https://www.msqpartners.com/news-and-views/turtle-wax-appoints-msq-as-global-media-agency-of-record" title="https://www.msqpartners.com/news-and-views/turtle-wax-appoints-msq-as-global-media-agency-of-record">Turtle Wax</a>, spanning multiple agencies including 26PMX, The Gate and 26 DX &amp; MMT. Walk-In Media was also recently named one of Campaign’s Best Places to Work and achieved Gold CPD Accreditation from the IPA reflecting its commitment to both culture and continuous development.
Of her appointment, Joanna Lyall&nbsp;said:&nbsp;“I’m excited to join at such a pivotal time for the industry. The pace of change in media presents both a challenge and a real opportunity, pushing us all to think and work in more connected ways. I’m looking forward to collaborating with the brilliant teams across MSQ and helping shape the next phase of growth. There’s a real potential to create something powerful by bringing creative and media thinking even closer together, building truly integrated solutions that deliver more value for clients in a rapidly changing landscape, and MSQ remains uniquely built to do this.”
Peter Reid, CEO of MSQ Partners added: “Joanna’s appointment marks an important milestone as we continue to accelerate the growth and evolution of our integrated model. She brings exceptional experience in building progressive, high-performing agencies and a deep understanding of how to connect media and creativity in ways that drive meaningful results. She will be instrumental in helping us deepen the collaboration across our agencies and capabilities and deliver even greater impact for our clients.”

Joanna Lyall Appointed Executive Director of Media at MSQ, to Spearhead Next Phase of Growth

Approximately 1 in 5 people self-identify as having a visible difference in the UK, yet over half feel that brands regularly ignore them. 'A Face for Radio' calls on the UK’s largest brands, casting agencies, and media owners to improve representation of people with visible differences in their broadcasts, production, and advertising.

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A Face For Radio on Good Morning Britain

Today, a joined-up team across our group are proud to have launched A Face For Radio, for the UK charity Changing Faces.
Changing Faces supports people with visible differences, and this campaign encourages brands, agencies and media companies to feature more people with visible differences in their collateral.
Approximately 1 in 5 people in the UK self-identify as having a visible difference, yet over half (54%) feel ignored by brands, and 64% believe ads do not represent them. More than half of young people with a visible difference say they would be more likely to support a brand that featured someone like them in its marketing. Together we believe there is a clear need for a positive shift in awareness and representation in advertising.&nbsp;
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#AFaceforRadio is a social, PR and OOH campaign featuring Changing Faces ambassadors showing that they have a face for radio, TV, the big screen, advertising… whatever they want to be.
Billboards will be placed in key locations near major brand HQs, calling on businesses to improve representation. Social media will encourage people with visible differences to share their perspectives, alongside a film featuring Changing Faces ambassadors.
Over the last 24 hours, awareness of the campaign has been driven across ITV, Channel 5, BBC Radio 1 and Heart FM, and our brilliant ambassadors are starting to appear on sites across the UK, photographed by the award-winning fashion photographer, Stephanie Sian Smith.
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At the heart of the campaign is&nbsp;The&nbsp;Changing Faces Pledge, devised by MSQ and Changing Faces, that businesses can sign to show their commitment to making positive change.&nbsp;
By signing the pledge and becoming a leading brand for people with visible differences, companies will receive:
<ul>
 <li>A direct line to Changing Faces expertise and services to understand how to increase representation of people with visible difference in marketing collateral.</li>
 <li>Special access to talent and talent agencies representing the visible difference community via a Changing Faces ‘Approved Partner’ list.</li>
 <li>An annual check-in with a Changing Faces representative to understand upcoming marketing requirements and how visible differences can be best represented.</li>
</ul>
You can read about the work in Campaign UK, <a href="https://www.campaignlive.co.uk/article/changing-faces-calls-greater-representation-visible-differences-media-ads/1906735" data-new-window="true" title="Campaign UK MSQ X Changing Faces " target="_blank" rel="noopener noreferrer">here &gt;</a>
<a href="https://thechangingfacespledge.org.uk/" data-new-window="true" title="A Face for Radio" target="_blank" rel="noopener noreferrer">Find out more about A Face for Radio and sign the pledge, here &gt;</a>

MSQ and Changing Faces launch A Face For Radio

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MSQ marks World Earth Day with launch of 2023 Sustainability Report

We marked World Earth Day with the launch of the 2023 MSQ Sustainability Report, analysing our progress in reducing carbon emissions and sharing key new insight into sustainability comms.

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MSQ’s #workingwithcancer Pledge

MSQ is taking the #workingwithcancer pledge to help abolish the stigma and insecurity that exists for people with cancer in the workplace. Peter Reid, group CEO, explains more.

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Introducing MSQ Procurefest

Introducing MSQ Procurefest - a platform to help marketing procurement professionals, marketing directors and agencies discuss the key issues facing them now and in the future.