Joined-up Thinking from across MSQ

Elmwood London Appoints Iván Mato as Executive Creative Director, Driving a New Wave of Innovation-Led Growth

Elmwood London has appointed award-winning JKR lead Iván Mato as its new Executive Creative Director, as the global design consultancy looks to stay ahead in a climate of intense corporate competition and rapidly advancing digital technology.

The Gate and MBAstack Merge to Form Integrated Brand and CX Powerhouse

The merger of the two MSQ agencies signifies a strategic shift, harnessing creativity, data, and technology to empower forward-thinking marketers and redefine industry standards.

Brave Spark makes first creative hires in New York

Our creative studio Brave Spark have hired Qianwen Huang and Eric Yoon, the first Senior Creative team to join its brand new New York office…

MSQ hires Tamsin James as first Chief Marketing Officer

We’re delighted to welcome Tamsin James, the former Wavemaker Global Marketing Director, as our first Chief Marketing Officer…

Brave Spark creates leadership roles for strategy and new business

Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.

You Had Me At Data Podcast: Episode 1 with Nick Milne

Kicking off the series with a sit-down with Marketing Effectiveness Culture expert, Founder of Go Ignite Consulting and long-standing IPA Effectiveness Committee Member, Nick Milne.

Investing through Tough Times: Industry Responds to IPA Bellwether Report for Q4 2023

Pete Reid spoke with LBB about his cautiously positive response to the news that UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023.

MSQ Commerce in 2024: Where the future in store is everywhere

MSQ Commerce is our new, integrated offer that enables brands to capitalise on the biggest shifts in e-commerce. Where the future in store, is everywhere.

26 partners with InfoSum to help brands maximise marketing performance

26 has announced a new partnership with InfoSum to help brands mobilise first-party data strategies in a cookie-less world.

Elmwood hires Interbrand North America CEO for Global CEO role

Daniel Binns joins MSQ’s global design consultancy as Global CEO to help Elmwood deliver on its ambitious expansion plans.

Why MSQ is ditching its carbon negative status

James Cannings explains MSQ’s pivotal shift from focusing on carbon offsetting towards carbon removals, and what that means in terms of our overarching goal towards a better future.

Freemavens’ Employee Spotlighting Success Stories: Daniel Santos

MSQ’s leading research and insights business, Freemavens highlight Data Scientist, Daniel Santos’ journey within the team so far…