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What Are Agency Leaders Most Looking Forward To In 2024?


Kirath Pahdi


8 Jan 2024


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As a new year begins, Creative Salon caught up with agency chiefs to find out what they hope 2024 has in store, with MSQ’s very own CEO, Pete Reid being right at the centre of the action, highlighting the company’s focus on internal growth in the twelve months to follow.

For many adland bosses, the next 52 weeks will include a focus on the growth of talent and business, an evermore important topic given the increase in demand for fast and snappy marketing and the saturation of the agency landscape. There’s no doubt creativity will continue to hold even more value in 2024.

MSQ and its CEO Peter Reid are focused on international expansion. “We stated publicly when the OEP acquisition was announced that the deal will help us accelerate our international expansion and I see that being a big and exciting part of 2024,” Reid adds. “Particularly in the US and mainland Europe, we have a massive opportunity to scale and further build out our collaborative model (we’ll be opening a new and improved hub in New York next year).

“We truly believe that we can be seen around the world as a genuine alternative to the big holding companies – a leading end-to-end international creative, media and technology group that services the largest clients in the world – and our moves next year are going to be important in achieving that.”

Read the full article on Creative Salon here.

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