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MSQ’s Guide to Understanding the Sustainability Basics


James Cannings


18 Jan 2023


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Working towards a more sustainable future isn’t just the right thing to do, it’s fundamental to future business success.

MSQ was the first international marketing group to be carbon negative and we have Science-Based Targets in place to ensure that we move as quickly as possibly towards Net Zero. In MSQ/Sustain, we also have one of the industry’s leading specialist sustainability agencies, helping commercial businesses and NGOs set themselves up for sustainability comms success.

And whilst understanding of and plans for cutting carbon emissions continues to increase, we’re also very conscious that, as brands develop their sustainability strategies, it’s sometimes important to take a step back and understand the key terms and options available, as well as the opportunities and challenges each bring. 

Which is why our Sustainability team has created this cheat sheet. We hope this it helps as a starting point to truly understand the key terms and to help marketers on their own journey. View as a Flipbook or download below. And if you’d like to talk further about your sustainability strategy, please get in touch.


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