Joined-up Thinking from across MSQ

Entering a New MSQ chapter: How we got here

As we enter a new chapter of growth, a look back at an incredible 4 years of growth at MSQ under LDC, establishing a platform that has made us the UK’s fastest-growing marketing group…

MSQ collaborates with LinkedIn to launch new advanced insights and targeting tool

We’re delighted to launch Origin, an innovative new product that integrates with LinkedIn’s Audience Insights API to provide more guidance on target audiences for enhanced client go-to-market planning and media execution.

The Road to MSQ’s B Corp Certification

Following MSQ’s recent accomplishment of obtaining B Corp Certification, the team who worked closely behind the scenes and drove the wider project talked us through the rigorous path to achieving such a feat and what it means to us.

The Future of Automotive Marketing… 5 Questions with The AA’s Will Harrison

The AA’s Group Brand Director Will Harrison joins MSQ to kick off a new series looking at the key challenges and opportunities facing automotive brands now and in the future.

The Now, Near & Next for Commerce

Commerce is constantly evolving. Which is why trying to predict its future is a constant challenge. So rather than make ‘big picture’ predictions that could be proved very wrong or very right depending on a number of intangible factors, we wanted to pick out eight trends we’re seeing right now...

MSQ marks World Earth Day with launch of 2023 Sustainability Report

We marked World Earth Day with the launch of the 2023 MSQ Sustainability Report, analysing our progress in reducing carbon emissions and sharing key new insight into sustainability comms.

Lessons from a Lioness: Elevating and empowering female talent at MSQ

As we launch WSQ, a Women’s Network dedicated to empowering and elevating female talent at MSQ, Vicky Janaway shares insight from a recent event held at our Bow Street HQ, where The FA’s Technical Director Kay Cossington shared her own story about taking the England Lionesses to new heights.

Planning for the Changing Digital Landscape

From the end of 3rd party cookies to transparent accountable digital media to the rise of the Metaverse, marketing teams face an unenviable job to ensure they're match-fit for the current and future digital world. To find out how procurement teams are searching for solutions, our panel discussed the biggest challenges around the new digital landscape...

Week in the life at Smarts: High Street

Next up on our tour of MSQ we travel to Northern Ireland to find out what the craic is at our Smarts Belfast office from their Holywood High Street HQ…

Week in the life at Elmwood: Gee Street

Next in our the series we head to East London to visit design geniuses, Elmwood. They’ll be giving us their tips and tricks for the best spots for food, drinks and inspiration in the East End from Gee Street and beyond.

Automotive Edition: Motors are the Mother of Production Innovation

“No sector more rapidly translates big leaps forward in the entertainment industry into their marketing strategies”, MSQ’s Head of Global Studios Morgan Cox looks at what’s new and what’s next in Automotive production.

The Art of Connecting the Disconnected

Introducing Connecting the Disconnected, a new study from MSQ looking at how business leaders can find connections that create value for brands, businesses and customers…