The Now, Near & Next for Commerce

Wooshii and PRECIOUS Media Join M3 Labs to Build Leading Global End to End AI and People-Powered Production Agency

The dual acquisition more than doubles M3 Labs’ headcount to 130, adding AI-powered and commerce-focused production expertise.

Why Rituals Hold the Key to More Human Marketing

MSQ North America's chief strategy officer, Justin Cox argues that modern marketing has become soulless and generic, and proposes that brands can regain meaning and connection by understanding and integrating human rituals into their strategies.

Cannes 2025: A Recap from Cannes First Timers

SPCSHP's Kaitlyn Powers, senior copywriter, and Mallory Cross, senior social strategist, give Little Black Book the inside scoop on their debut experience of MSQ Young Lions at Cannes.