Joined-up Thinking from across MSQ

The Future of Automotive Marketing… 5 Questions with Carwow’s Ben Carter

The online marketplace for buying and selling cars is a driving force within the reverse marketplace model, and Ben digs deep into the opportunities and changing marketing strategies with his extensive experience in mind.

Meet the Team: Smarts’ Leanne Scott

Leanne Scott gave us the scoop on what the Smarts’ big move to Amsterdam means in terms of their ambitious plans for the future.

It’s Time for Virtual Production to Light Up APAC

Andy Edmonds, general manager of MSQ Studios Asia, wishes production sustainability was as high up the agenda in APAC as it is in the west. Perhaps it will be soon.

MSQ’s Covent Carbon Capture Project

Introducing a new first-of-its-kind initiative utilising cross-agency expertise to capture carbon emissions.

Brave Spark expands with New York office

MSQ’s resident creatives are expanding across the pond with their first overseas office in New York as part of their ambitious growth plan.

Data Collaboration Rooms – the most disruptive Marketing Technology since the emergence of RTB

Alex Blaikley, Media Director of 26, discusses how data collaboration rooms are empowering first party data to signal a new age of marketing.

MSQ hires content leaders to launch global production offer: MSQ Source

MSQ has hired Travlrr Founder Darren Khan to launch MSQ Source, a new MSQ Global Studios capability that delivers global storytelling through a local lens…

Meet the Team: Smarts’ Anna Gouw

Besides being a wiz at making all of Smarts’ presentations look flawless, Anna will also be taking part in a 5km obstacle challenge to support ADHD UK, a cause close to her heart.

20 Takeaways From Cannes Lions 2023

Covering everything from AI to Accessibility, experts from across MSQ reveal their key takeaways from the Cannes Lions 2023 Festival of Creativity.

A Transformative Journey For MSQ’s Young Lions

MSQ’s Young Lions for 2023 chatted with Creative Salon about their 13 hot takes from their first visit to Cannes.

Smarts Goes Dutch: Expanding Horizons with New Amsterdam Office

MSQ’s global PR and creative agency Smarts continues its ambitious growth plans by expanding into mainland Europe with a new office in Amsterdam.

Peter Reid on MSQ’s One Equity Partners deal

Following the exciting news that MSQ has been acquired by One Equity Partners, our Global CEO, Peter Reid, sat down to discuss what prompted the deal, why the time was right to seek further investment and what it means for MSQ as a group going forward…