Welcome to MSQ B2B

An agency model born for the new ways brands succeed


Top International B2B
Agencies & Networks


Top UK
B2B Agencies


Top US
B2B Agencies

Source: B2B Marketing 2021 Agencies Benchmarking Reports, US & UK

We are MSQ

Wide and deep capabilities joined together to help B2B brands earn emotional capital.

Just some of the clients we are proud to work with:

Why Every B2B Brand Today Needs Emotional Capital

The demands on B2B brands in today’s world are greater than they’ve ever been. Brands need to connect more deeply with customers, existing and new. They must communicate with greater relevance and empathy. They must connect experiences across every touchpoint, for every stakeholder audience, while projecting purpose all the while. Brands today need to earn emotional capital. Yours can and will with MSQ B2B as your partner.

Agility and Adaptability Delivered Through Comprehensive Capabilities

MSQ B2B focuses the collective capabilities of its multiple agencies to provide the spot-on solution for every client. Brand strategy. Integrated brand-to-demand marketing. Digital marketing transformation from strategy to integration to implementation. Owned and earned media. Performance marketing. Media planning and buying. All delivered from global to local.













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Learn More About Us

Learn how MSQ B2B helps you engage with customers emotionally, rationally and result-fully.

Thinking: The
B2B issue

The latest issue of MSQ’s quarterly magazine looks at the key topics facing B2B marketers right now.

Download magazine

Emotional Capital

We believe in the power of emotional capital so much that we’ve literally written the book on it.

Download book

MSQ at The
Drum World Fest

MSQ B2B Chairman Tom Stein played host to The Drum’s World Fest event. Check out the sessions here.

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Why you need to build Superior Emotional Capital

As B2B emerges from tired stereotypes, discover five ways that brands can earn emotional capital.

Read more

Redefining: B2B

B2B marketing is being re-imagined. Read about the progress made and challenges ahead.

Download article

MSQ debuts the latest B2B supergroup

See how The Drum covered the arrival of MSQ B2B.

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A Q&A with Tom Stein

Hear from MSQ B2B’s chairman on how the combined strength of 9 agencies will empower B2B capabilities

Read more

In search
of the EQL

Read In Search of the EQL to understand a structured way to infuse emotion into campaigns and tap the power of emotionally intelligent content.

Download report

Four ways to
deliver great CX

Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Discover how to take customers breath take away.

Download report

Balancing Emotional and Rational Value

How do you balance emotional and rational value to create ‘ideas with value’?

Watch MSQ’s Kate Howe and other B2B experts discuss the human-emotional-rational relevance required in B2B marketing today.

Everyone generally accepts emotional content at the top of the funnel. The opportunity is to keep emotion alive all the way through the funnel.

Kate Howe Executive Director, MSQ

More about MSQ

We are a joined-up community of best-in-class agencies, helping businessesearnemotionalcapital to attract, convert, retain and grow valuable customers.

We do this by putting data at the heart of everything we do, joining up the end-to-end customer journey to deliver distinctive and friction-free experiences.

And with over $40 million in annual revenue we are among the world’s largest, fastest-growing B2B agency groups.

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