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In an age of uncertainty and misinformation, consumer champion Which? has a more important role to play than ever. We helped showcase their credentials by developing a major new brand platform that got them closer to a broader range of customers.

Get Answers

Our ‘Get Answers' brand campaign showcased the breadth and depth of free, accessible, and expert advice offered by Which?, from where to find cheaper train tickets to how to appeal a parking ticket. From how to recover money after a scam to what plants gardeners need to attract bees. 

The campaign captured a snapshot of modern Britain, demonstrating that Which? has the answers to everyday life questions, no matter how big or small. Our platform formed part of a major brand refresh for Which?, which also included a redesigned logo, website and employee experience.

Smart Activations

Our campaign continued with a series of special ‘Home of Answers' builds, covering the UK in a variety of eye-catching fly poster QR codes, where people were able to scan and ‘get answers’ to those burning everyday life questions. 

We created a number of clever contextual activations, such as a giant parking ticket in Mare Street, a London hot spot for parking fines, a lego QR code on Southbank pointing to family day out advice, a ‘living' QR code made of real moss on the way to the Chelsea Flower Show, and a UV QR code in Old Street giving night owls advice on tackling insomnia. We even used Ai to ‘take over' the Walkie Talkie building to campaign about mid-contract prices rises from broadband providers.

This was a really exciting, once in a lifetime opportunity to refresh and relaunch such an established and trusted brand.

Kat Chinnock, Head of Brand and Communication Planning, Which?

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