NEWS & VIEWS

New CEO/Exec Chairman Roles to Fuel Further Growth, Innovation and Development at MSQ
MSQ has hired James Townsend (ex-Stagwell) as Group CEO, with Peter Reid, who is currently in that role, promoted to Executive Chairman. Collectively they will fuel the next stage of MSQ’s global growth strategy.

MSQ’s Acquisition of January Digital Completes Suite of Multi-disciplinary Capabilities in US
Brings step change in MSQ’s international media capabilities and provides creative firepower, access to transformational technology and runway for growth for January Digital.

MSQ Launches MSQ Asia Week
MSQ Asia Week brings together senior marketers and business leaders for two days of open, forward looking conversation about what it actually takes to grow in this market – whether in consumer or B2B markets.

MSQ brings together Freemavens and The Forge to launch new global growth consultancy
Introducing Forge, a new impact-driven growth consultancy created through the integration of two of our established insight and strategy businesses, Freemavens and The Forge.

Harnessing the Power of Rituals: Key Insights from MSQ's London Documentary Screening
A recap of how MSQ's groundbreaking "Ritualized" research came to life through expert insights and live AI demonstrations at LinkedIn's Experience Centre in London.

“Me-Time Rituals”: The Antidote to our Always-on, Always-consuming, Always-optimizing Culture
Every January, we collectively engage in an annual conversation about self-improvement, but months later these new activities and routines have vanished from our lives. Why do some activities stick, becoming permanent fixtures in our lives, while others fade away? Enter, Rituals.

Big Spaceship Returns to Big Spaceship Name After Realising SPCSHP Was “Kind of Hard to Say”
After careful consideration, market research, and watching what happened to HBO Max, our creative agency SPCSHP announced today it will return to its original name: Big Spaceship.

MSQ Expands Further into Americas with Acquisition of Atlanta-based Arke
The acquisition accelerates international digital experience and tech powerhouse – MSQ DX – in America, building further scale and capability to support MSQ’s market-leading multi-disciplinary offer.

New Digital Impact Company MSQ DX Launches to Measure Success by Client Outcomes, not Deliverables
Formation of MSQ DX brings together over 500 experts to prove organisations stand or fall based upon their digital experience.

MSQ Appoints Former Wavemaker CEO and Mother's Head of Media to Accelerate Media Growth
Paul Hutchison (‘Hutch’), joins the team as the newly-created dual role of Global CEO of full service media agency, Walk-In Media, and MSQ’s broader cross-agency global media proposition, MSQ Media.

SPCSHP Welcomes Former President of ATTN: As New CEO for the Digital Age
On the heels of their 25th anniversary, SPCSHP brings on Taryn Crouthers to lead the agency into the future.