Le Club MSQ 2026: All the Insights on What Happened
Author
Tamsin James
Date
25 Jun 2026
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One week. One club. A lot of Joined-Up Thinking.
For two days in June, we hosted the conversations that mattered; on AI, value, creative intelligence, and what it actually takes to build brands that move.
Now the dust has firmly settled on Cannes Lions 2026, a cast of MSQ leaders looks beyond the knee-jerk reactions and reflects on what the industry will truly take forward from this year's festival.
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