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EVERYBODY'S BUSINESS - The World Premiere of a Film About the Evolution of B2B Marketing

Tom Stein looking to camera


Kirath Pahdi


23 Jun 2024


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This year's Cannes Lions International Festival of Creativity saw the world premiere of ‘EVERYBODY'S BUSINESS’, a short documentary about the evolution of B2B marketing, created in partnership with two-time Oscar-winning director Ben Proudfoot and LinkedIn.

The film follows B2B luminaries like Andisa Ntsubane, Jennifer Johnson and our very own 'Godfather of B2B' and Chairman of Stein IAS, Tom Stein. It takes us back to 1956 to the first Grand Prix winner in Cannes (a B2B film!) and explores how the industry has transformed from then to the present day, where the Superbowl is now in play.

The film is produced and directed by Ben Proudfoot. Ben is a two-time Academy Award®-winning documentary director and entrepreneur, and the creative force behind Breakwater Studios. The studio’s work has been recognized by the Academy Awards®, The Emmys, The Peabody Awards, Critics Choice Documentary Awards, The James Beard Awards, the Sundance Film Festival, Telluride, and the Tribeca Film Festival among others.

We're delighted to say that the full film is available to watch now, below.

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