Creating the online presence for the face of British design is as much of a science as an art. Juggling the needs of a dozen different user-profiles, accessing more than a thousand ‘pages’ demanded the smartest information architecture for a clear and simple user experience. While promotional windows of an ever changing design landscape highlight British design success.
Did you know the first American cream cheese was made in Chester, New York in 1872 by dairyman William Lawrence? In 1880, 'Philadelphia' was adopted as the brand name, and so began 130 years of market domination. Holmes & Marchant were approached with an ambitious challenge, ‘Rejuvenate the brand and help create a new $100m line’.