Wax

Our challenge was to raise awareness of Southern Comfort Lemonade & Lime (SLL) and Southern Comfort & Cola (SCC) pre-mixed drinks, driving sales and creating a strong brand empathy with our target market through existing New Orleans/ Southern Comfort Assets.

Taking the existing concept of the Southern Comfort 'Juke Joint', we created a mobile version that went to key shopping centres and train stations across the country offering consumers a 50ml sample of either SLL or SCC. A later sampling shift ensured we hit perfect times of day for consumers to want to try a sample.

• 60,000 18-30yr olds consumers tried a sample
• 70,000 consumers interacted with the brand
• 70,000 coupons distributed

Our challenge was to launch the McCoy’s PDC sponsorship by creating an engaging and relevant on-pack that builds association and engagement amongst the target consumer of young males aged 18-25 yrs old, without alienating the traditional shopper of Mums.

Men are naturally competitive and using the witty, bloke-ish brand personality, we’ve brought that competitive edge to life through an engaging online Darts challenge.

Our solution was an on-pack promotion with entry via an online multiplayer darts game, giving consumers the opportunity to test their darts skills for the chance to win the ultimate darts packs, including tickets to the Premier League Darts & a darts kit.

• 140,000 visits to the site
• 6,000 teams created
• Over 49,000 game plays
• 50% of McCoy’s Facebook fans activated
• Facebook likes increased by over 7000 over the promotional period
• Over 2m viewership across live events, Sky coverage
• Over 15,000 McCoy’s sampled across the events

A hot drink and a biscuit are perfect partners – consumers may not always have a biscuit with their cuppa, but most would agree that their experience is more rewarding when they indulge.

We created the core idea of ‘Dunk Time’, which lived on-pack, in-store, in the media and in the shape of an engaging experiential sampling stand. We acted as lead agency for the inter-agency team that delivered a media partnership for radio, online and PR support.

• Frequency of consumption with a cuppa increased by 12%.
• Sales value increased 70% vs. target and volume was up 0.7pts in a declining market across the period527,194 codes entered during the promotional period
• 110,500 biscuits sampled
• 20,357 fanbase on facebook

Currys / PC World wanted consumers to consider for them for their Christmas gift inspiration and make it their destination to purchase.

Our research found that everyday people are looking for inspiration and expertise when looking for gifting ideas around Christmas. This led to us to our proposition that Currys / PC World could provide inspiring, expert advice for gifting this Christmas, via the creative concept ‘Christmas Wish Lists’.

We asked consumers to create their own Christmas Wish Lists and encouraged them to share their them with friends and family for the chance to win £10,000 worth of must-have gadgets weekly, plus a chance to win £1,000 gift card everyday.

• Database registrations were increased by over 96,000 (target 70,000)
• Footfall decline was slowed over the campaign period resulting in a 2% increase vs 4 weeks prior to Christmas.
• 'Fingerfall' increased by 12% YoY.
• Over 96,000 customers created a Wish List - 35% shared their list via social media & 23% went on to purchase a gift.
• 8,785 Twitter, 18,865 Facebook & 41,887 Email shares.
• Average spend over Christmas increased from £71.00 to £110.81
• Increase of over 10,000 Facebook likes