Lloyd Northover

Revealing the real, positive strengths of a city, that had experienced 10 yeas of failed attempts to launch a brand. Creating optimistic messaging that encourages the city to embrace its strengths and its quirks. An identity based on community reflections by using imagery contributed from the city. Reflecting the very best of Plymouth back to itself and successfully engaging a rightly sceptical populace. Telling the world ‘There’s plenty to be positive about and positively nowhere quite like it. Positively Plymouth.

Successfully managing a relationship over a number of years. From creating a brand to reflect the engaging reality of this extraordinary specialist building consultancy, to supporting the need for ongoing collateral and tactical marketing activity. The graphic starburst, fluorescent colour palette and diverse message platform highlight the rigour and personality of the business. The tactical ‘more’ message, and fresh take on the established look and feel ensure the brand doesn’t tire and clients know the full extent of the Malcolm Hollis offer.

Creating a unifying brand for the merger of two of the UK’s most distinguished universities to become one of the largest and most respected internationally. The bran references the University’s pioneering past while the visual language embraces its exciting future. Thoughtful brand architecture and a flexible system speak to a diverse range of internal and external audiences. Winning the CASE Circle of Excellence Award, the Times Higher ‘University of the Year’ and becoming students most popular choice was the icing on the cake.