History

MSQ Partners is 100% owned by its own staff and managers. The individual agencies in MSQ have a long and proud track record as stand-alone businesses each with their own distinct approach and skills. MSQ was founded by Peter Reid and Roger Parry to acquire agencies that were part of Media Square plc.

Quickfacts

  • £100m turnover
  • £50m revenues
  • 9 agencies
  • 25 offices in UK, Asia, USA
  • 650 full time people

Our approach

Whilst each agency in the MSQ Partners Group has its own distinct culture and particular expertise, it is our shared ownership that engenders a unique approach amongst marketing services groups. Our shareholder managers benefit from the harmonious relationship between the agencies and on occasion, the principle of working together for a single client.

MSQ Partners agencies work across the range of marketing communication disciplines:

  • Research: Understanding the brand and its audiences
  • Strategy: Developing a robust brand plan
  • Design: Manifestation of the brand through presentation and packaging
  • Advertising: Articulation of a compelling brand narrative
  • Direct: Management of an active dialogue with consumers
  • PR: Protection and promotion of the brand’s reputation