History
MSQ Partners is 100% owned by its own staff and managers. The individual agencies in MSQ have a long and proud track record as stand-alone businesses each with their own distinct approach and skills. MSQ was founded by Peter Reid and Roger Parry to acquire agencies that were part of Media Square plc.
Philosophy
There are four themes which, taken together, differentiate us as a group.
Our spirit of independence sets us apart. No other group of our size and diversity is employee owned. We know that by working together we can create better, stronger client relationships and that by doing so effectively and consistently everyone is a winner.
We understand the business issues that are at the heart of every brief and use our insight and creative skills to address them.
Because of our size and structure we offer an agility, flexibility and responsiveness that is hard to beat.
And we understand that what we deliver has to be effective and that we have to deliver real value time and time again.
Capability
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£100m turnover
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£50m revenue
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9 agencies
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25 offices in UK, Asia, USA
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650 people
Services
MSQ Partners is a group of complementary but autonomous creative agencies united by a common philosophy but with individual propositions and identities.
We believe in offering our clients choice and flexibility.
Most often there is one agency relationship, meeting a client’s needs in a specific area
Increasingly, however, a multi-disciplinary approach is becoming relevant and in that instance we will put together a bespoke team or approach that meets the unique needs of the individual client or brand. We organise these resources around a lead agency with a single point of contact who co-ordinates across the relevant channels and capabilities, both inside and outside of the group. This approach is particularly relevant for brands where there is a real need for a co-ordinated marketing approach but where resources are stretched.
Our common philosophy means that clients who take advantage of this approach can get consistent service standards, quality and creativity with in-depth expertise in the different parts of the mix.
Policies
To see our policies on environment, ethics, employees and process management, click here.
